Social Marketing Improves Lives
Social marketing can improve lives and over the years we have spearheaded campaigns that have positively impacted the health, safety and wellbeing of the individual and enriched the environment around us.
Our main areas of activity have been health and environmental awareness but we have worked with partners in the public and private sectors to encourage drivers to get regular eye tests and avoid drink and drugs before getting behind the wheel of a car.
Social marketing is an exciting arena in which to operate because you see individuals changing their thinking and actions.
A few years ago it was socially acceptable to drink and drive. It was acceptable to sit in a restaurant and smoke or even light up in a car or bus. Today it is not.
Social marketing campaigns, not just Government legislation, have changed our thinking regarding smoking in public places and they have impacted so many other areas of our lives.
Social marketing campaigns start with a desire to change the way we behave so that we enhance the wellbeing of the individual and society.
Extensive research has to be undertaken at the start to understand why we behave in a particular manner and what steps need to be taken if we are to change the way we think and act.
We operate to a stringent process involving consumer research, analysis and objective setting before moving on to planning and executing the campaign.
You will find more detail on our social marketing services here.